Sprinkle Pop - Social First Integrated Campaign

Sprinkle Pop is a brand that I love and adore, but saw gaps with their socials, which made me choose it for my Senior Capstone project. This campaign, The Charm of Sprinkle Pop, focuses on the main problem that Sprinkle Pop experiences on their socials, a negative brand perception. This campaign was aimed to create a positive sentiment with consumers by utilizing pop culture and other trending things around them to show value within how the brand's sprinkles are easy to use and can uplift any dessert. Months of research went into creating this campaign and I loved every second of it.

Come back soon to view all of my data and research that went behind this project!