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Venmo - Omnichannel Campaign

December 2024

France & UK

After spending 3 weeks studying abroad with university, my friends and I noticed a gap in the market when it came to money transferring to friends and peers. We took advantage of that gap and decided to make our study abroad project about introducing Venmo into the European market to help fulfill this gap.

This campaign, Don't Ruin The Moment, introduces Venmo to Europe in 3 different phases, prelaunch, launch, and post launch. Each tactic was crafted for a different phase with the overall goal to raise awareness to Venmo and get consumers to download it and start using it in their everyday life.

Team Members:
Emma Farina
Gabbi Studier
Ieshita Neve
Hannah Abbott (me)

Case Study Video

Prelaunch: Venmo Light Up

Gurilla marketing tactic that will make the Arc de Triomphe slowly light up with the iconic Venmo blue as the launch day gets closer.

Prelaunch: Venmo Glow

Arc de Triomphe will not be the only landmark that gets a new shade of color. Other European landmarks will also be lit up to create buzz and questions around the color.

Prelaunch: Instagram Teaser

Venmo Instagram account will start teasing their adventure overseas, along with starting to show some of the tagline of the upcoming campaign.

Prelaunch: Venmo Buses

Some of the iconic red busses known in London, England, will be changed to be the Venmo blue, along with featuring the tagline to get more awareness about what is coming.

Launch: App Store Promotion

The big day of the launch! We want users to have a seamless experience downloading the app, so what better way than having it on the homepage of the Apple app store?!

Launch: Meta Announcement

Announcing on Venmo's Meta accounts (Instagram and Facebook) that the app is now live and can be downloaded is a great way to get the word out.

Launch: Billboards

Billboards placed around high traffic areas will a call to action to download the app.

Launch: Billboards

Billboards placed around high traffic areas will a call to action to download the app.

Launch: Billboards

Billboards placed around high traffic areas will a call to action to download the app.

Launch: TikTok Filter

Having consumers create UGC about a brand is a great way to get a message across. This filter focuses on the key message of the campaign "Don't Ruin The Moment" where users can rank awkward moments.

Launch: Google Takeover

The day of the launch, the Google logo will be changed to be Venmo themed and allow users to click on the logo and be brought to the download/make an account sight.

Launch: Venmo Event

Event all about Venmo where influencers and consumers will be invited to download Venmo and shop at exclusive vendors to celebrate the release.

Postlaunch: Website Ads

Sponsored website ads with a link to download/sign up to targeted audiences.

Postlaunch: WhatsApp Integration

Similar to Apple Pay, a new feature where you can money transfer over WhatsApp will be introduced. This will allow seamless transfers all in one of the most used apps in Europe.

Postlaunch: Promoted Instagram Ads

Promoted ads on Instagram to the target audience to encourage them to install the app.

Postlaunch: Billboards

Billboards placed around high traffic areas will a call to action to download the app.

Postlaunch: Billboards

Billboards placed around high traffic areas will a call to action to download the app.

Postlaunch: PR Box

People love to see reviews online and to see their favorite influencers talk about brands. What is a better way to have influencers talk about Venmo and it's advantages than sending them a PR box?! This PR box will feature items that all relate back to the key message "Don't Ruin The Moment" along with a code for their followers to get money added to their account when they sign up.

Postlaunch: Long Form Video

Promoted Youtube video ad to the target audience.

Postlaunch: Short Form Video

Promoted TikTok/Reel/Short video ad to the target audience.

Postlaunch: Short Form Video

Promoted TikTok/Reel/Short video ad to the target audience.

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