Subway - Integrated Campaign

Subway first introduced their Footlong Cookie to the world in 2022 for National Cookie Day. Following the positive response, it became a permanent menu addition in January of 2024. Since then, the buzz has decreased, but consumers, specifically Gen Z still love their Footlong Cookies, however, they want more from Subway. This campaign, Cookieway, introduces a disruptive approach to cause buzz, connection, and attention redirected to Subway by temporarily rebranding Subway to "Cookieway". This campaign will increase awareness and purchases of Subway's Footlong Cookies through viral content of such an iconic brand changing their name, along with increase traffic during afternoon and evening hours through various tactics.

This project was completed for the Young Ones Brief competition with my friend and teammate Gabbi Studier.