Air Canada - Influencer Giveaway Contest

This campaign has the goal of bringing awareness to an endangered language and encourage people to learn more about the language, culture, community that speaks it and maybe even spark a passion for new learners. The language I choose was Inuktitut, a language primarily spoken in my home country, Canada, in the Northern regions, with the majority of speakers being from Nunavut.

Unravel To Travel gets Air Canada, the flag carrier airline of Canada, partnered with Canadian North, the airline that flies in Northern Canada, to host a decoding contest/giveaway to win an all inclusive week long trip to Northern Canada. Utilizing Inuit content creators across TikTok and Instagram, each week of the campaign, these content creators will post content under the hashtag #unraveltotravel to teach contestants how to read, write, and understanding to listen to Inuktitut. Contestants are able to try and decode/translate Inuktitut messages into English on the submissions microsite for the campaign. The first contestant to correct decode/translate all of the messages wins the all inclusive week long trip.